Monthly Archives: December 2009

Coolhunter Profile: Jane Strong of The Insight Out Group

By Simone | Published: December 5, 2009

Jane Strong is an ethnographer and certified enneagram consultant who works with The Insight Out Group, an ethnographic research and personal development consultancy. Insight Out gets an inside out look at personal trends by observing and conversing with consumers within the context of their everyday lives, and has worked with such clients as eBay, Lifetime, [...]

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Prefab Lifestyle Series: Conclusion

By Simone | Published: December 4, 2009

My series of Prefab Lifestyle Brands is finally coming to a close.  I’ve taken a look at Disney, Oprah, Martha Stewart, and three Food Network stars including Rachel Ray, and found that these brands indeed offer everything one might need for direction and guidance in virtually every aspect of life. The increasing speed with which [...]

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Prefab Lifestyle Series Installment 4: Food Network Stars

By Simone | Published: December 3, 2009

Upon realizing that a couple of companies have effectively created carefully branded ways of life, I decided to do a series on Prefab Lifesltye Brands.  I’ve already explored Disney, Oprah, and Martha Stewart, and now I would like to take a look at the Food Network Stars. As you well know, the Food Network offers [...]

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Prefab Lifestyle Series Installment 3: Martha Stewart

By Simone | Published: December 1, 2009

Upon realizing that a couple of companies have effectively created carefully branded ways of life, I decided to do a series on Prefab Lifestyle brands.  Let’s take a look at the third brand of the series: Martha Stewart. Martha Stewart (via her own efforts as well as the company she started: Martha Stewart Living Omnimedia) [...]

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