Monthly Archives: February 2010

Trend Spotting Book Review: The Next Big Thing

By Simone | Published: February 5, 2010

Many individuals are under the impression that trendspotters and trend forecasting agencies use dubious, unresearched methods.  Others think they predict the obvious. Others feel that trendspotters only seek fleeting fads but lack the ability or intelligence to spot anything substantial.  Such misconceptions act as a major impairment to the trend forecasting industry that must be [...]

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Revisiting Past Predictions

By Simone | Published: February 4, 2010

I love reviewing predictions from the past.  They give you that “wow” feeling when you realize that the future in which you live is far better than the one previously imagined, plus it’s tremendous fun to see what pans out and what doesn’t.  Check out these 1930s predictions for fashion in the year 2000: Isn’t [...]

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Trend Spotter Profile: Robyn Waters

By Simone | Published: February 3, 2010

Robyn Waters is known as the Trendmaster for a reason: she has over 30 years of experience in the trend research field, including a stint as Target’s Vice President of Trend, Design, and Product Development, work on various national design competitions, experience as a writer (Waters is the author of two books: The Trendmaster’s Guide [...]

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Democratizing Innovation

By Simone | Published: February 2, 2010

“There’s this huge shift in how innovation is getting done… it’s a shift from producer-based innovation to user-based innovation.” So said Dr. Eric von Hippel when lecturing about his book, Democratizing Innovation, at my university last fall. In a nutshell, von Hippel discussed how we are moving from a market based on manufacturer-based innovation to [...]

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Happy February!

By Simone | Published: February 1, 2010

First, I want to share this: Found it on obsessivecompulsive.  I’m rather ready for it- augmented hyper-reality, that is.  Heck, I feel as though a lot of us are practically there. Second, I want to give a heads up for some very fun posts this month! I’m going to start rolling out trend spotting company [...]

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