Monthly Archives: September 2010

Over the past ten years, the trend spotting industry has grown to be more refined, fragmented, and focused. As more players have emerged, more niches have been carved out. Some companies, such as The Cool Hunter and Cool Hunting and Trend Hunting focus more on the ‘coolhunting’ subset of the industry that gained popularity in the mid 1990s. Other companies have settled into the fashion industry. Still others focus on design. Other companies and individuals have placed their focus on long-term shifts, focusing in on topics ranging from demographics to technology. CScout, for example, explores new products and services, but also considers the cultural causes and implications of these new trends. CScout is then able to use this analysis to analyze trends even outside its normal areas of research.